The ads, which will be plastered on subways for the next two months, feature a half-opened can of soup with a geyser of salt spewing from the top and forming a heap around the can.
The campaign costs $370,000 — $130,000 of which comes from city taxpayers. The rest is covered by the federal government, a city Department of Health spokeswoman said.
It’s a misguided effort. A new Harvard study points to the fact that American salt intake has relatively stayed the same over the past 50 years, while hypertension has increased. Common sense conclusion: salt is not to blame. And, experts have called widespread salt reduction plans, “one big experiment.” Why is New York City and the federal government so behind the times?
Let’s remind Mayor Bloomberg, the city department of health, and the federal government of our message: Hands off our food!
Every week that this ad campaign goes on, we will send the petition and your comments to Mayor Bloomberg and the city department of Health. Make your voice heard loud and clear: Sign the My Food. My Choice! petition, raise awareness on Facebook and Twitter, and check out our videos.
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