Disney: the Federal Goverment’s Puppet

[First lady Michelle Obama, accompanied by Walt Disney Company Chairman and CEO Robert A. Iger, gestures during a news conference at the Newseum in Washington, Tuesday, June 5, 2012, to announce that Disney will become the first major media company to introduce new standards for food advertising on programming targeting kids and families. (AP Photo/Manuel Balce Ceneta)] *** [] ** Usable by LA and DC Only **
It seems as though Disney has become the latest company to acquiesce to the Food Police and the federal government.

Just this week in a joint press conference with Michelle Obama, the Walt Disney Company announced a junk food advertising ban, according to federal government standards. The LA Times reports,


“Food and beverage advertisers who seek to promote their products on Disney’s child-focused cable networks will be required to meet guidelines regarding serving size, calories, and fat and sugar content. The standards follow federal recommendations.”


Disney appears to be the federal government’s puppet when it comes to establishing corporate advertising policy. While it’s understood that businesses routinely make various public relations choices, we expect these same companies to make decisions based on their customers and shareholders–not the federal government. The LA Times continues,


“Disney’s stricter rules won’t take full effect until 2015, both to honor existing contractual obligations with advertisers and to provide companies time to reformulate products.”


Time has shown that when companies have reformulated products to suit government recommendations, consumers have routinely shunned them. Look no further than Heinz and Campbell’s Soup as prime examples.

When it comes to our children and their well-being, decisions are best made by their parents and not the government. Once again, this is another way the federal government is trying to supplant parental rights by deciding what content children are exposed to.

Continue reading at the Los Angeles Times.

Tell us what you think. Do you think this move by Disney was driven by consumer choice or by government pressure? Share your comments on Facebook.